S26 Women’s Collection
As the lead creative for the Women's S26 Winter Collection, I developed the visual direction from concept through launch. My responsibilities included concepting the set design and staging, casting talent, assisting with styling, and directing the photoshoot to create a cohesive campaign aesthetic.
Following production, I designed the campaign's visual system and produced marketing assets across digital channels, including web, email, social, and paid media, ensuring a consistent brand experience throughout the launch.
PAID MEDIA EXAMPLES
