Everyday Tee & Fleece
The ’47 EVERYDAY Tee & Fleece launch introduced a new apparel collection built for life beyond game day. A cinematic, Americana-inspired campaign brought the relaxed tees and fleece into an everyday setting, showing how team gear can feel effortless wherever you wear it.
As lead designer, I created a visual system inspired by classic Americana and retro movie posters, bringing the campaign to life across all channels.
